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Harrisonburg Tourism and Visitor Services
located in the Hardesty-Higgins House circa 1848
212 South Main Street
Harrisonburg, Virginia 22801

Visitor Services 540-432-8935

Brenda Black, Tourism Operations and Visitor Services Manager
540-432-8940
brendab@harrisonburgva.gov

Zenaida Hall, Marketing and Media Coordinator
540-432-8937
zenaidah@harrisonburgva.gov

Harrisonburg Tourism and Visitor Services

The mission of the Tourism office is to position Harrisonburg as a premier travel destination by promoting and developing creative tourism initiatives to stimulate economic growth in the City of Harrisonburg. Tourism works in partnership with local businesses, media, travel writers, group tour operators, meeting and event planners, film scouts, and regional and state tourism partners to increase tourism in our region, providing the most up to date information to our visitors upon arrival, and working to improve the quality of life for our local community. Harrisonburg Tourism operates the Hardesty-Higgins Visitor Center, including the Valley Turnpike Museum, Rocktown Gift Shoppe, and The Civil War Orientation Center, located within this beautifully restored structure on S. Main Street.

Specific goals include:

• To build a distinct presence in the tourism marketplace by establishing a recognizable and easily marketable "brand" for Harrisonburg.
• To continually develop new tourism products to promote the City of Harrisonburg.
• To increase awareness of tourism marketing opportunities to our local businesses.
• To enhance the visitor's experience through continued research of our rich history and heritage.
• To market to the motor coach industry by developing sports, heritage, culinary, and educational group travel opportunities.